Website content strategy for Quickly Hire

Project details

Create all the copy for a new talent acquisition company's website, which offers vetted freelancers to small businesses, SaaS companies, agencies, and startups. Write ongoing blogs and design paid ad content. Analyse best-performing pages and create content that reflects user behaviour.

Creative process

I undertook significant market research to identify competitors and likely clients. I built a catalogue of SEO-friendly phrases to ensure a positive impression on SERPs. I created over 25 pages of content that underlined Quickly Hire's value proposition, including the homepage, landing pages, lead magnets, and sales pages. I liaised with the design team to ensure Gestalt principles for UX/UI were upheld. I oversaw the project from inception to completion. I am on retainer to continue updates.

Paid ad
Organic social media graphic
Freelancer profile card
Paid ad

CTR of 3.1% and 1st position for keyword phrases 'Quickly Hire', Hire Quickly' and top 20 for 'Hire a content marketer', 'scale a startup' and others.

3.1%

CTR per 100 impressions

+200

Blogs written with high-volume keywords.

56%

increase in new users over the last six months

43%

Bounce rate