With 11 years of experience as a copywriter, content strategist, and digital marketer for agencies, startups, SMEs, NGOs, and international schools, I provide customised email marketing, social media content, SEO services, website content, and analytics services to clients worldwide.
“
"Alex not only crafts compelling narratives but also spearheads many of our marketing projects. His growth has been remarkable and instrumental to our success."
― Brad Morrison, Founder and CEO, GoWP
My recent work experience
GoWP (2022—) | Head of content marketing |
Quickly Hire (2022—) | Copywriter & SM manager |
Various freelancer roles (2021—) | Digital marketing strategy |
Sinergia Animal (2021—2023) | International marketing manager |
UNESCAP (2021) | Asia-pacific content editor |
Shrewsbury International School, Bangkok (2018—2021) | Digital marketing manager |
My education
Masters in Digital Marketing - Northumbria University, UK | 2022—2024 |
Post-graduate Diploma in Broadcast Journalism, CPIT, NZ | 2007—2008 |
BA in Mass Communication & Political Science, Canterbury University, NZ | 2004—2007 |
'A' Bursary, Nelson College, NZ | 1999—2003 |
Skills
Campaign strategy | Email marketing & journeys |
Google Analytics | SEO/SEM |
Copywriting | Social media |
A/B testing | Short video strategy & editing |
Technical writing | Webinars |
Platforms & Software
Meta Business Suite | Mailchimp, Hubspot |
Ahrefs & SEMrush | LinkedIn Business |
GA, GSC & GTM | Photoshop/Canva |
Customer.io/Salesforce | Descript |
ChatGPT/Koala/Surfer | Streamyard |
WordPress | TikTok and YT Shorts |
Certifications
First-class honours master's degree in Digital Marketing | Individual Google Analytics |
Google Ads Search Certification | Hubspot Email Marketing |
Advanced Google Analytics | SEMrush On Page & Technical SEO |