Website content strategy for GoWP

Project details

^{The overall aim was to improve the conversion of GoWP's landing page and internal pages related to specific hiring options. Strict adherence to SEO and direct response copywriting principles was observed.}

Creative process

^{To begin with, I conducted extensive market research and created buyer personas related to the target market of agency owners. Knowing each segment's pain points, I created SEO-aligned copy by searching for high-volume, low-competition keywords. I worked closely with a designer to implement Gestalt principles to enhance UX/UI.}