United Nations project 'Closing the Loop'

Project details

An ESCAP-led project to address the global issue of plastic waste leaking into the marine environment from cities in Asia and the Pacific. I took technical published reports and presented the results on the ESCAP website, social media and via an email newsletter.

Set up e-learning courses to make the information more accessible and digestible.

Creative process

Experts in their field published the results of this project in a comprehensive report. While they are incredibly detailed, they are challenging for the public to understand in their original form. By researching the project thoroughly and speaking with key stakeholders, I worked closely with the in-house designer to create landing pages, social media graphics, scripts for videos, and emails that informed local governments and the public how 'Closing the Loop' was revolutionary in the region and how it could be implemented elsewhere to improve the health of waterways and coastal areas.

The six-month project culminated in August 2021, with significant buy-in from officials of four ASEAN countries, including Thailand and Malaysia.

+over 25,000

words written across a multitude of platforms

Significant contribution

to the immediate or gradual banning of single-use plastics in Malaysia and Thailand

+10,000

views of 8 videos on YouTube

Countless

late nights pouring over technical documents