SM and content strategy for educational leaders coach

Project details

^{95% of all the client's customers came from referrals. Desiring expansion, the brief was to create engaging short videos, images, and thought leadership posts across all social media channels to enhance brand visibility and drive potential leads to the website.}

Creative process

^{I sought to position my client as an authority in early childhood education by examining the pain points daycare leaders and directors face. Working with a designer, I used the founder's story and personal experience as my guide. I built an organic and paid strategy on LinkedIn, Instagram, and TikTok that promoted the School of Excellence's central offer to "help leaders reclaim their time." I monitored the effectiveness of each campaign, reported the data, and advised the marketing team on the next steps.}