01 — Project details
Nancy is a master coach and Shadow Work expert with a yearly high-ticket launch. When her marketing manager left unexpectedly, she needed help with her content marketing strategy quickly.
Nancy has a significant following on Instagram. I sought to maximize her engagement by setting up ManyChat Funnels that started conversations with her audience via trigger words.
02 — Creative process
Managing a graphic designer and collaborating with Nancy, I created graphics, short video content, repurposed podcasts, and built newsletters and chat funnels that mirrored her down-to-earth style and authority in the coaching space.
With a more conversational style and a more targeted approach on YT, TikTok, and Instagram, her engagement on these channels has shot up by a factor of five.
03 — Results
After the launch, I stayed on Nancy's team to improve her SEO. She was concerned that only 2% of her total traffic was from organic sources. In just a few months, that number has grown to 10%. On top of that, her site health has improved, leading to a 50% drop in bounce rate and a 42% increase in time on page.
+19%
increase in Instagram engagement
+104%
increase in YT views and a 28% increase in subscribers
700+
webpages optimized with meta descriptions, Meta titles, relevant keywords, alt text, and updated content.
338%
increase in TikTok followers and a 102% increase in views.